By Ovie O
SXSW 2019 “Africa To The World” Final Lineup Announced | March 14/15/16
From the 8th to 17th of March, hundreds of thousands of music and film lovers, artists, actors, professionals, experts and regulators will be in the city of Austin, Texas for one of the world’s largest music and film gathering.
The African Stage, tagged “Africa To The World”, is in collaboration with Nigerian-based entertainment company, Bavent Street Live to attract the best of African music talents performers to the SXSW.
SXSW, which began in 1987, is an annual conglomerate of film, interactive media, and music festivals and conferences. Over the years, the scope and size of the festival has continued to exceed expectations of the global music scene. In 2017, the conference lasted for 10 days with SXSW interactive lasting for five days, music for seven days and film running concurrently for nine days. Comedy and gaming components to the festival are particularly fast-growing.
“As we head into our 26th edition, we couldn’t be more excited to once again share a completely fresh SXSW 2019 slate with our uniquely smart and enthusiastic SXSW audience,” says Janet Pierson, director at SXSW.
Africa’s representation at the SXSW since it started has been very low compared to other continents. In the past four years however, more attention has been given to inviting more artists with urban African music.
Bavent told BusinessDay that it has lined up 35 of the best music artists to light up the Africa To The World Stage which is making its debut in 2019.
The Organizer ; Kamal Ajiboye, Hakeem Condotti and Adeniji Adedeji in an interview that the increase in the number of African artists only confirms that the embracing of African artists by global audiences is continuing to grow.
‘Africa to the World‘ spans 3 days of showcasing the best of African music. The selected artists cover various genres of music including Reggae, Hip Hop, RnB and Kwaito.
“Not all music out of Africa is “Afrobeats, and indeed this showcase is a true cross-section of what African music is about,” says Condotti.
Source:: Not Just Ok