OWN THE LAND BENEATH THE HOLLYWOOD SIGN
A Private Content Residence & Global Media Asset | Bridge Loan Investment Summary (6 Vacant Lots To Be Developed)
Loan Request
$6.0M
Est. Payoff
$6.6M
Stabilized Residential Value
$18M–$28M
Lien Position
First Lien Security
Sponsorship Upside From Business On-Site
$26.5M
Date Needed By
May 15th, 2026
The Asset
HILLSIDE ASSEMBLAGE
Property Images: LINK
Site Area
Approx. 50,000+ SF multi-parcel assemblage - 6 Lots
Zoning
RE9-1-HCR Hollywoodland Specific Plan
Entitlement
Existing precedent established. No speculative rezoning required.
Configuration
Compound configuration. Limited comparable hillside inventory.
IRREPLACEABLE POSITIONING
900 FEET FROM THE HOLLYWOOD SIGN
1.5M
Annual Visitors
Foot traffic to the Hollywood Sign land, our actual lots and in corridor each year
350K+
User-Generated Selfies
Organic social content tied directly to this site annually
15M+
Google Impressions
Google impressions associated with the property location

The location itself is the distribution engine, no comparable real estate asset in Los Angeles generates this level of organic global exposure inherent to the land.
Irreplaceable location directly beneath the Hollywood Sign
Existing entitlement precedent reducing approval risk
RE9 hillside zoning within the Hollywoodland Specific Plan
Limited comparable inventory at this scale and visibility
Strong luxury hillside sales in the surrounding submarket
MARKET VALIDATION + EXIT STRATEGY
Hollywood Hills Trophy Land & Residential Comparable Analysis
WHY THIS PROJECT IS DE-RISKED
Entitlement precedent established RE9-1-HCR zoning with a clear, codified path to development.
Escrow & earnest money secured Active deposits confirm deal momentum and seller commitment.
Near shovel-ready parcels
Multiple lots advanced through planning, CEQA, and approvals.
Multiple exit pathways
Home sales, parcel sales, refinance, or phased development.
First lien at $6M on $18M–$28M projected value
Substantial coverage across every disposition scenario.
Land Comparables
$900K – $1.5M
Per-lot comparable range for hillside RE9 parcels in the Hollywoodland corridor
Up to $6M+
Premium achieved for landmark-adjacent or assemblage parcels with entitlement certainty
Improved Asset Comparable's
$1.5M – $6M
Typical range for built hillside residences in the Hollywood Hills submarket
$10M+
Trophy-tier range for signature properties with views, privacy, and iconic positioning
Aerial view of the Hollywood Hills and surrounding parcels
KEY COMPARABLES
Analysis of market valuations for land and luxury residences in the Hollywood Hills

LENDER TAKEAWAY: NOT RAW SPECULATIVE LAND
The market comparables confirm robust demand and premium pricing for both raw land with development potential and luxury residences in the Hollywood Hills, especially those with unique attributes or proximity to landmarks.
Loan Request
$1M–$6M
Projected Stabilized Value
$18M–$28M
Security
First Lien Position Across Multiple Parcels
ENTITLEMENT ADVANTAGE
Hollywoodland Private Content Park & Residence™ Specific Plan
  • RE9 hillside zoning with a well-established regulatory framework
  • Clear, codified development path, entitlement risk materially reduced
  • Proven on-site approval precedent creates a repeatable roadmap for remaining parcels
  • Property details with plans: LINK

THE VISION:
A CREATOR-FIRST "THIRD SPACE"
HollywoodLand is a permanent, always-on platform converging luxury real estate, media infrastructure, and brand commerce at the world's most iconic address.
Luxury Hillside Real Estate
Estate-quality residential development across entitlement-backed parcels, targeting $1.5M–$10M+ home values in the trophy segment.
Content Production Platform
A private, always-available filming environment for commercial, streaming, and branded content, impossible to replicate elsewhere this organically.
Brand Integration & Commerce
Long-term sponsorship and partnership infrastructure that converts global foot traffic and media impressions into recurring institutional revenue.
Optional Upside
SPONSOR & BRAND INTEREST
$26.5M
Projected Sponsor & Strategic Interest
Active LOI discussions underway with the following brands.
Sponsorships
$3M – $8M+ annually
Brand integration, naming rights, and long-term partnership agreements tied to global exposure and media reach.
Filming & Production
$20K – $100K per day from pre-approved brands
Commercial shoots, content production, and studio-level location rentals at one of the world's most recognized backdrops.
Media & IP
$1M – $3M annually
Licensing, streaming partnerships, branded content, and intellectual property monetization tied to the platform.
Events & Experiences
$500K – $1.5M annually
Exclusive cultural programming, private activations, and experiential events leveraging the compound's private access and iconography.
Rocket Mortgage
Panasonic
United Airlines
Hard Rock
IAC
Redfin
Velocity Black
HoloConnects
Authentic Brands
Sustainable Film Fund Streaming Series - Trash Series- Making of the land under the Hollywood Sign,
Live At The Sign™, auction and live music series

Long-term upside only, not factored into primary collateral underwriting.
SPONSORED CONSTRUCTION MODEL
“THE BUILD ITSELF BECOMES THE SHOW”
A Sponsor-Backed Cultural Development Built Live On Camera Across 3 Seasons
Traditional Development
  • Speculative construction
  • Marketing after completion
  • Capital intensive
  • No sponsor participation
  • Limited audience during build
HOLLYWOODLAND MODEL
  • Sponsor-funded construction
  • Built live on camera
  • Naming rights for every structure
  • Construction doubles as content
  • 100M+ projected impressions
  • $150M–$400M sponsor exposure
  • 36-month filmed build
  • Global tourism + Airbnb monetization
SPONSORS
CONSTRUCTION
DOCUSERIES
GLOBAL EXPOSURE
REVENUE
LUXURY SPONSOR FUNDING GRID (click arrow down)
TOTAL SPONSOR ECOSYSTEM POTENTIAL
$26M+ DEVELOPMENT VALUE
$20M–$60M+ POTENTIAL SPONSOR + NAMING RIGHTS VALUE
$4M–$10M IN-KIND MATERIALS & BUILD CONTRIBUTIONS
3 SEASONS • 36 MONTHS • 100M+ IMPRESSIONS • GLOBAL CULTURAL DISTRIBUTION

“THIS IS NOT JUST A REAL ESTATE DEVELOPMENT. IT IS A FILMED CULTURAL INFRASTRUCTURE PROJECT.”

HollywoodLand Private Content Park & Residence™
Trash Series Hollywood — Up Cycled From Waste to Icon
LOAN STRUCTURE & PROTECTION
The bridge loan is structured to maximize lender security through layered collateral, assigned revenue streams, and a clearly defined refinance-driven exit path.
First Lien Position
Senior secured first lien recorded across all parcels in the assemblage no subordinate debt ahead of lender's position.
Cross-Collateralization
All parcels serve as mutual collateral, ensuring the lender's security interest extends across the full assemblage rather than a single lot.
Sponsor Proceeds Assigned
Sponsorship and revenue proceeds are contractually assigned once confirmed to be paid back to lender, creating a direct repayment mechanism from operating cash flows.
Refinance-Driven Exit
Primary exit is a permanent financing event upon stabilization, with parcel disposition serving as a secondary, independent payoff path.
THE INVESTMENT THESIS
Control the most visible land in Hollywood. Build a global content platform. Convert attention into recurring revenue, long-term impact and value.
$6.0M Bridge Loan
Senior secured across irreplaceable multi-parcel Hollywood Hills assemblage
$6.6M Payoff
Defined exit target with refinance-driven primary repayment path
4.85x Coverage
Collateral coverage against

Stabilized Residential Value
$18M–$28M
This is not a speculative land bet. It is a structured credit opportunity secured by the most globally recognized hillside address in entertainment with entitlement certainty, built-in media economics, and institutional-grade collateral coverage.
Full Property Documents (Real Estate)
NEXT STEPS
For a comprehensive business overview and additional insights, please visit our website:
Farah Khan
Partner, Pk's List
Luxury Travel Advisory, Founder, Chateau Artisan LLC
+1 (917) 416-2095 - Farah@pks-list.com
Søren Kofoed
Founder, Sustainable Film Fund
Former Executive Director & Senior Partner, Nobel Sustainability Trust