OWN THE LAND BENEATH THE HOLLYWOOD SIGN

A Private Content Residence & Global Media Asset | Bridge Loan Investment Summary (6 Vacant Lots To Be Developed + 1 Airbnb Residence)

Loan Request

$5.5M

Stabilized Residential Value

$18M–$28M

Lien Position

First Lien Security

Sponsorship Upside From Business On-Site

$26.5M

Confirmation Needed By

June 15th, 2026

Full Amount due July 2,2026 - no later.

6-LOT OVERVIEW: ENTITLEMENTS & PERMITS LINK

The Asset

HILLSIDE ASSEMBLAGE

Property Images: LINK

Site Area

Approx. 50,000+ SF multi-parcel assemblage - 6 Lots

1 Existing Airbnb Property next door to be purchased later

Zoning

RE9-1-HCR Hollywoodland Specific Plan

Entitlement

Existing precedent established. No speculative rezoning required.

Configuration

Compound configuration. Limited comparable hillside inventory.

Site-Ready Build Cost

$1,595,000 contracted bid (DreamScape Designs & Construction) — all 6 lots to construction-ready status. 3-month timeline from Notice to Proceed.

IRREPLACEABLE POSITIONING
900 FEET FROM THE HOLLYWOOD SIGN

1.5M

Annual Visitors

Foot traffic to the Hollywood Sign land, our actual lots and in corridor each year

350K+

User-Generated Selfies

Organic social content tied directly to this site annually

15M+

Google Impressions

Google impressions associated with the property location

Irreplaceable location directly beneath the Hollywood Sign

Existing entitlement precedent reducing approval risk

RE9 hillside zoning within the Hollywoodland Specific Plan

Limited comparable inventory at this scale and visibility

Strong luxury hillside sales in the surrounding submarket

MARKET VALIDATION + EXIT STRATEGY

Hollywood Hills Trophy Land & Residential Comparable Analysis

WHY THIS PROJECT IS DE-RISKED

Entitlement precedent established RE9-1-HCR zoning with a clear, codified path to development.

Escrow & earnest money secured Active deposits confirm deal momentum and seller commitment.

Near shovel-ready parcels
Multiple lots advanced through planning, CEQA, and approvals.

Multiple exit pathways
Home sales, parcel sales, refinance, or phased development.

First lien at $6M on $18M–$28M projected value
Substantial coverage across every disposition scenario.

Land Comparables

$900K – $1.5M

Per-lot comparable range for hillside RE9 parcels in the Hollywoodland corridor

Up to $6M+

Premium achieved for landmark-adjacent or assemblage parcels with entitlement certainty

Improved Asset Comparable's

$1.5M – $6M

Typical range for built hillside residences in the Hollywood Hills submarket

$10M+

Trophy-tier range for signature properties with views, privacy, and iconic positioning

Aerial view of the Hollywood Hills and surrounding parcels


KEY COMPARABLES

Analysis of market valuations for land and luxury residences in the Hollywood Hills

Loan Request

$8M

Projected Stabilized Value

$18M–$28M

Security

First Lien Position Across Multiple Parcels

ENTITLEMENT ADVANTAGE

Hollywoodland Private Content Park & Residence Specific Plan

  • RE9 hillside zoning with a well-established regulatory framework
  • Clear, codified development path, entitlement risk materially reduced
  • Proven on-site approval precedent creates a repeatable roadmap for remaining parcels
  • Property details with plans: LINK
  • Property next door is an already built A Frame - operating as #2 in California Airbnb property


THE VISION:

A CREATOR-FIRST "THIRD SPACE"

HollywoodLand is a permanent, always-on platform converging luxury real estate, media infrastructure, and brand commerce at the world's most iconic address.

Luxury Hillside Real Estate

Estate-quality residential development across entitlement-backed parcels, targeting $1.5M–$10M+ home values in the trophy segment.

Content Production Platform

A private, always-available filming environment for commercial, streaming, and branded content, impossible to replicate elsewhere this organically.

Brand Integration & Commerce

Long-term sponsorship and partnership infrastructure that converts global foot traffic and media impressions into recurring institutional revenue.

Work begins 3 months from acquisition. Immediate padel court build, sponsor-ready. 3 branded creator residencies complete by 2027. Full Airbnb experience.

Optional Upside

SPONSOR & BRAND INTEREST

$26.5M

Projected Sponsor & Strategic Interest

Active LOI discussions underway with the following brands.

Sponsorships

$3M – $8M+ annually

Brand integration, naming rights, and long-term partnership agreements tied to global exposure and media reach.

Filming & Production

$20K – $100K per day from pre-approved brands

Commercial shoots, content production, and studio-level location rentals at one of the world's most recognized backdrops.

Media & IP

$1M – $3M annually

Licensing, streaming partnerships, branded content, and intellectual property monetization tied to the platform.

Events & Experiences

$500K – $1.5M annually

Exclusive cultural programming, private activations, and experiential events leveraging the compound's private access and iconography.

Rocket Mortgage

Panasonic

United Airlines

Hard Rock

IAC

Redfin

Velocity Black

HoloConnects

Authentic Brands

Sustainable Film Fund Streaming Series - Trash Series- Making of the land under the Hollywood Sign,
Live At The Sign™, auction and live music series

SPONSORED CONSTRUCTION MODEL

“THE BUILD ITSELF BECOMES THE SHOW”

A Sponsor-Backed Cultural Development Built Live On Camera Across 3 Seasons


Traditional Development

  • Speculative construction
  • Marketing after completion
  • Capital intensive
  • No sponsor participation
  • Limited audience during build

HOLLYWOODLAND MODEL

  • Sponsor-funded construction
  • Built live on camera
  • Naming rights for every structure
  • Construction doubles as content
  • 100M+ projected impressions
  • $150M–$400M sponsor exposure
  • 36-month filmed build
  • Global tourism + Airbnb monetization

SPONSORS

CONSTRUCTION

DOCUSERIES

GLOBAL EXPOSURE

REVENUE

LUXURY SPONSOR FUNDING GRID (click arrow down)

TOTAL SPONSOR ECOSYSTEM POTENTIAL

$26M+ DEVELOPMENT VALUE
$20M–$60M+ POTENTIAL SPONSOR + NAMING RIGHTS VALUE
$4M–$10M IN-KIND MATERIALS & BUILD CONTRIBUTIONS

3 SEASONS • 36 MONTHS • 100M+ IMPRESSIONS • GLOBAL CULTURAL DISTRIBUTION


“THIS IS NOT JUST A REAL ESTATE DEVELOPMENT. IT IS A FILMED CULTURAL INFRASTRUCTURE PROJECT.”


HollywoodLand Private Content Park & Residence™
Trash Series Hollywood — Up Cycled From Waste to Icon

LOAN STRUCTURE & PROTECTION

The bridge loan is structured to maximize lender security through layered collateral, assigned revenue streams, and a clearly defined refinance-driven exit path.

First Lien Position

Senior secured first lien recorded across all parcels in the assemblage no subordinate debt ahead of lender's position.

Cross-Collateralization

All parcels serve as mutual collateral, ensuring the lender's security interest extends across the full assemblage rather than a single lot.

Sponsor Proceeds Assigned

Sponsorship and revenue proceeds are contractually assigned once confirmed to be paid back to lender, creating a direct repayment mechanism from operating cash flows.

Refinance-Driven Exit

Primary exit is a permanent financing event upon stabilization, with parcel disposition serving as a secondary, independent payoff path.

THE INVESTMENT THESIS

Control the most visible land in Hollywood. Build a global content platform. Convert attention into recurring revenue, long-term impact and value.

$5.5M Bridge Loan

Senior secured across irreplaceable multi-parcel Hollywood Hills assemblage

$5.5M Payoff

Defined exit target with refinance-driven primary repayment path

4.85x Coverage

Collateral coverage against


Stabilized Residential Value

$18M–$28M

This is not a speculative land bet. It is a structured credit opportunity secured by the most globally recognized hillside address in entertainment with entitlement certainty, built-in media economics, and institutional-grade collateral coverage.

Full Property Documents (Real Estate)

NEXT STEPS

For a comprehensive business overview and additional insights, please visit our website:

Farah Khan

Partner, Pk's List

Luxury Travel Advisory, Founder, Chateau Artisan LLC

+1 (917) 416-2095 - Farah@pks-list.com

Søren Kofoed

Founder, Sustainable Film Fund

Former Executive Director & Senior Partner, Nobel Sustainability Trust